With an expanding share of the Canadian market, .CA is not just an increasingly popular choice for Canadian businesses, and a diverse group of other organizations, but also the clear preference of individual Canadians, who are among the world's most engaged and savvy online users.
The average Canadian spends 45 hours on the InternetA global system of interconnected computer networks that use the Internet Protocol Suite (TCP/IP) to communicate with each other. each month consuming the kind of Canadian content that .CA is known to deliver. It therefore has never been a better time for Canadian businesses and individuals to have a .CA address.
The data for this year's Factbook was drawn from a variety of sources. We would like to acknowledge ComScore, Websense, TNS and Statistics Canada for the use of data they have made publically available, as well as the Strategic Counsel who undertook our online study among Canadians on their perceptions toward .CA. We also worked with ZookNIC Internet Intelligence to develop some custom data sets for this report.
We are very pleased to present our second annual .CA Factbook, a compendium of facts and figures on the global Internet and .CA's place therein.
This is the second year that we release this report as a public resource for Canadians. As the registryA database of all domain names registered in a top-level domain. CIRA runs the registry for .CA domain names. A registry operator, such as CIRA, is the part of the DNS that generates the zone files which convert domain names to IP addresses. for the .CA top-level domain, we manage a key resource on behalf of all Canadians. We do this in a 100 per cent uptimeThe time during which a device is functioning or available for use. environment, with security as our number 1 priority, and I am proud of our success in that regard.
While the domain name market is about to undergo a dramatic transformation with the introduction of hundreds of new generic top-level domainsThe suffix attached to Internet domain names, such as .CA within the next 6 to 12 months, the information presented in this report demonstrates .CA is well placed to continue to succeed in the years ahead.
In fact, the domain name industry, in general, continues to be strong domestically, despite the global economic downturn. This is in part due to the fact that the Internet continues to grow, both in real terms, but also in importance to the economic, cultural, and social lives of Canadians.
I hope you find the information presented in this report interesting and helpful.
Byron G. Holland
President and CEO, CIRA