About our industry

The domain name industry spans the globe and includes a variety of top-level domains. This includes country code top-level domains (ccTLDs) such as .CA as well as legacy generic top-level domains such as .com or .org. In 2015 the Internet Corporation for Assigned Names and Numbers (ICANN), the global body charged with managing the domain name system, approved more than 1,000 new gTLDS.

Market Share

The market share for the domain industry is as follows: legacy gTLDs hold 52 per cent market share, ccTLDs hold 40.5 per cent market share and new gTLDs hold 7.5 per cent market share.

Source: CENTR

According to DomainWire, global TLD Stat Report (Q2 2017, edition 20), by the Council of European National Top-Level Domain Registries (CENTR), there are over 300 million domain names across all top-level domains globally. Among the three TLD groups, legacy gTLDs hold the most market share, with a small increasing trend among ccTLDs, largely due to declines in legacy TLDs .net, .org, and in new gTLD .xyz.

Global top-level domain growth Q1 FY 2010 – Q4 FY2017 (excluding .cn and .tk)

The global top-level domain industry has experienced a steady decline of growth since 2010.

Source: Zook data
Note: For accuracy, industry growth rates shown exclude .cn and .tk due to a change in registration rules within .cn and a differing business and measurement model for .tk.

.CA growth rate

.CA growth rate has shown a small but steady decline since 2013 dropping from 8 per cent to a current 5 percent. The Industry growth rate has followed a similar pattern.

Source: Zook data and CIRA
Note: For accuracy, industry growth rates shown exclude .cn and .tk due to a change in registration rules within .cn and a differing business and measurement model for .tk.

New gTLDs

 .top

 .xyz

 .loan

Rank gTLD Domains +/- % Share

Source: ntldstats.com

1 .top 3,215,548 -14,970 13.84%
2 .xyz 2,431,691 -52,705 10.46%
3 .loan 2,165,417 57 9.32%
4 .club 1,112,225 -2,750 4.79%
5 .win 1,042,438 -680 4.49%
6 .vip 762,314 -565 3.28%
7 .online 760,032 -1,177 3.27%
8 .wang 661,643 -2,484 2.85%
9 .site 520,694 -1,113 2.24%
10 .bid 496,821 -1,065 2.14%
  • Canadian internet users are split whether they are comfortable using domains that are new or uncommon with around half saying they are and the other half saying they are not.
  • 45% of Canadian internet users agree that they don’t trust websites with TLDs that are new or uncommon.

Canadians list .tv, .io and .me as the new TLDs they know best. It should be noted that .tv (Tuvalu), .io (British Indian Ocean Territory) and .me (Montenegro) are ccTLDs that are marketed as gTLDs.

Source: https://ntldstats.com, Sept. 2017 and CIRA brand research