The domain name industry spans the globe and includes a variety of top-level domains. This includes country code top-level domains (ccTLDs) such as .CA as well as legacy generic top-level domains such as .com or .org. In 2015 the Internet Corporation for Assigned Names and Numbers (ICANN), the global body charged with managing the domain name system, approved more than 1,000 new gTLDS.
- Canadian internet users are split whether they are comfortable using domains that are new or uncommon with around half saying they are and the other half saying they are not.
- 45% of Canadian internet users agree that they don’t trust websites with TLDs that are new or uncommon.
Canadians list .tv, .io and .me as the new TLDs they know best. It should be noted that .tv (Tuvalu), .io (British Indian Ocean Territory) and .me (Montenegro) are ccTLDs that are marketed as gTLDs.