Cable subscriptions and cord cutting in Canada

68% of Canadians report that their household has a cable or satellite subscription. This is down from 76% in 2016.21

Source: CIRA research March 2017

  • 15% of non-subscribers have cancelled in the past 12 months.22
  • 57% of non-subscribers say the availability of TV/movie/video content online was a factor in their decision to not subscribe to cable/satellite television.23
  • 35% of cable subscribers have considered cancelling because of the availability of content online, up nearly 10% from last year.24
  • 32% of those who considered it are likely to cancel in the next three months.25