Online presence

Online identity and harassment is a concern for Canadians.

8 in 10 Canadians are concerned about online identity.26

  • 33% have experienced or witnessed cyberbullying when using the internet. That grows to 51% for 18-34 year olds.27
  • 1/4 of Canadians are reluctant to use social media or participate in online discussions because of concerns about cyberbullying.28

Source: CIRA research March 201729

65% stated "promoting their work or business” as an important reason to create a website, while 61% noted that having an online presence not owned by a social media site as important.30

Impact of websites on perceptions of businesses/organizations

Source: CIRA research March 201731