Appendix: Cybersecurity

43Level of concern about cyberattacks against organizations that may have access to your personal information

Level of concern 2016 2017

Source: CIRA research March 2017
2016: n=1,200
2017: n=1,200

TOTAL CONCERNED 67% 75%
Very concerned 24% 33%
Somewhat concerned 44% 42%
Neutral 20% 15%
Not very concerned 8% 7%
Not concerned at all 2% 1%
TOTAL NOT CONCERNED 10% 8%
Don't know 2% 2%

44Awareness of organizations/companies that suffered cyberattacks

Company 2016 2017

Source: CIRA research March 2017
2016: n=502
2017: n=678

Yahoo 1% 31%
Canada Revenue Agency 9% 23%
Canadian government 9% 10%
Target 31% 9%
Loblaws/PC Plus - 8%
Sony 17% 7%
Government (general) 7% 7%
Banks/Financial Institutions 6% 7%
Home Depot 15% 6%
Ashley Madison 10% 6%
Walmart 6% 5%
US Government 3% 4%
Amazon - 3%
US Democratic Party - 3%
Provincial Governments - 3%
LinkedIn - 2%
Pentagon - 2%
US Election - 2%

45Concern about malware when using the internet

Level of concern All respondents Age
18-34 35-54 55+

Source: CIRA research March 2017
Breakdowns by age will have a lower base.
n=1,200

TOTAL CONCERNED 79% 65% 81% 89%
Very concerned 40% 25% 41% 50%
Somewhat concerned 39% 40% 40% 39%
Neutral 12% 21% 11% 6%
Not very concerned 6% 8% 6% 3%
Not concerned at all 1% 2% 1% <1%
TOTAL NOT CONCERNED 7% 10% 6% 4%
Don’t know 2% 4% 2% 1%

46Likelihood of continuing to make purchases from an online business/retailer after cyberattack

Level of likelihood 2016 2017

Source: CIRA research March 2017
2016: n=1,200
2017: n=1,200

TOTAL LIKELY 20% 25%
Very likely 4% 4%
Somewhat likely 16% 21%
Neither likely nor unlikely 26% 25%
Not very likely 30% 27%
Not likely at all 17% 17%
TOTAL NOT LIKELY 47% 44%
Don’t know 7% 6%