Appendix: Introduction

1Things willing to give up for a year to keep internet access

Item willing to give up All respondents Age
18-34 35-54 55+

Source: CIRA research March 2017
Breakdowns by age will have a lower base.
n=1,200

Fast food 46% 46% 48% 45%
Alcohol 34% 40% 36% 27%
Chocolate 31% 36% 31% 26%
Coffee 26% 29% 27% 22%
Car 10% 15% 11% 5%
Exercise 10% 12% 12% 7%
Telephone 10% 12% 12% 6%
Sex 9% 9% 8% 9%
Shower 1% 1% 1% 2%
None of the above 13% 7% 12% 19%

2Likelihood of purchasing home without access to high speed internet

Likelihood of home purchase 2016 2017

Source: CIRA research March 2017
2016: n=1,180
2017: n=1,188

TOTAL LIKELY 11% 11%
Very likely 4% 5%
Somewhat likely 6% 7%
Neither likely nor unlikely 13% 12%
Somewhat unlikely 19% 15%
Very unlikely 54% 59%
TOTAL UNLIKELY 73% 73%
Don’t know 4% 3%