Canada’s Internet Factbook 2018
Canada’s source for
current internet data
Data privacy, cyberattacks and content piracy are headline-making issues in Canada. With most Canadians spending 3-4 hours online a day to work, learn, connect socially and shop, these are real concerns for average Canadians across the country. CIRA conducts research annually to learn more about Canada’s internet, as a first step to building a better online Canada.
Canada’s Internet Factbook 2018 displays data and trends on the state of Canada’s internet, as well as how Canadians use it and their perceptions of it.
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How Canadians get online
86% of Canadians have a broadband internet connection at home.
Devices Canadians use most often to access the internet
|Tablet (iPad, etc.)||12||13||12|
|Voice-controlled “connected-home” device||n/a||n/a||< 1|
52% of Canadians have five or more internet-connected devices in their home.
Mobile devices are becoming a popular
choice for making online purchases.
Mobile purchases increased to 40% in 2018 from just 12% in 2014
Awareness of voice-controlled, connected-home devices
Connected-home devices, such as Google Home or Amazon Echo, are growing in popularity in Canada with more Canadians aware of what they are, though interest in purchasing a device remains steady.
Percentage of Canadians with knowledge of connected devices
- 2017 55%
- 2018 77%
What Canadians do online
spend at least
online per day.
Canadians subscribe to a variety of online content, with Netflix in the lead.
Online media services Canadians subscribe to
|Service||Percentage of Canadians subscribed|
|Amazon Prime Video||10%|
14% of Canadians admit to intentionally accessing/streaming pirated film/TV content.
This jumps to 27%
among 18-34 year olds.
70% of those who admitted to piracy say they are willing to pay for reasonably priced, readily available copyright-protected film or TV content online.
The majority of Canadian parents monitor
some or all of their children’s online activity
Amount of children's internet activity parents monitor
- 8% monitor none.
- 55% monitor some.
- 37% all.
62% of Canadians prefer making online purchases from Canadian businesses
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Things Canadians fear about being online
of Canadians are concerned about cyberattacks against organizations that may have access to their personal information.
81% of canadians are concerned about the security of personal information held by a government department if it experiences a cyberattack.
of Canadians have experienced or witnessed cyberbullying when using the internet.
Men vs Women that experienced or witnessed cyberbullying
- 24% of men said yes
- 34% of women said yes
58% of 18-34 year olds have experienced or witnessed cyberbullying
25% of Canadian users indicate that they don’t feel safe from cyberbullying on Facebook and Twitter.
of Canadian parents are concerned about cyberbullying.
of Canadians are concerned about the spread of “fake news” online.
20% say they are very confident in their ability to recognize “fake news” online.