46% of Canadians choose the internet over fast food
Accessing the internet and tapping into the cultural, economic and social benefits it offers, is a common and often expected part of daily Canadian life. Luxury items such as fast food, alcohol, chocolate and coffee become secondary compared to the threat of taking the internet away. Many Canadians are accustomed to having the world at their fingertips.
Accessing the internet is not Canada’s biggest concern – research shows that the majority of Canadians can and do get online. The question though is how do they access the internet – at home or elsewhere? And what is the quality of their online experience? How much time do Canadians spend online and what are their online habits? How concerned are Canadians with cybersecurity and their digital privacy?
We know that Canadians want high-speed internet access at home and over half of those we surveyed say this is critically important. Most Canadians spend three to four hours online each day. The internet is an important commodity for Canadians.
Almost 3/4 of Canadian internet users are unlikely to purchase a home in an area that lacks access to high-speed internet.2
Canada’s Internet Factbook includes CIRA’s annual research and digs into Canada’s internet including:
At CIRA, our goal is to build a better online Canada. The internet continues to evolve, along with Canadians’ uses and perceptions of it. Canada’s Internet Factbook and CIRA’s research can spark discussions that lead to innovation across the country – and ultimately, toward a better online Canada.