Canadians have a strong affinity for the .CA domain and report a significant preference for using .CA domains for personal use. This is a long-term trend, remaining stable since 2009.
Decision makers in small and medium sized enterprises in Canada also report a preference for the .CA domain over .com. Both .CA and .com have remained stable in their preference numbers year-over-year.
More than seven in ten Canadian Internet users prefer to support Canadian businesses whenever possible.
Internet users turn to .CA to identify Canadian websites.
CIRA’s research shows that .CA makes a good choice for businesses that wish to have an online presence. In fact, more than 70 per cent of online Canadians say that they prefer to support Canadian businesses, whenever possible. And, two thirds of Canadians believe that Canadian businesses and organizations should use .CA websites.
More than half of all Canadians prefer .CA websites over .COM ones because they know .CA is Canadian, again likely due to .CA’s attributes of safety and security.
CIRA continues to focus on building positive relationships with the domain industry in Canada. The experience of both registrars and registrants is critical to the success of .CA and CIRA continues to learn from this data and improve how the organization does business.
.CA has a high level of customer satisfaction that has grown between 2009 and 2014. Further, the likelihood of renewing a .CA domain is very high at 78 per cent of domain registrants and 100 per cent of registrars would recommend .CA. 96 per cent of registrars are satisfied with CIRA’s customer support organization.
|Satisfaction index score*||73%||75%||79%||73%||84%||78%|
|Likelihood of renewing
(% very likely or likely)
|Likelihood of recommending
(% likely or likely)
Source: CIRA Tracking Research, March 2014
The Domain Name System (DNS) is a critical piece of Internet infrastructure, matching user-friendly domain names (like cira.ca) with its computer-friendly Internet protocol address (like 184.108.40.206).
CIRA continues to advocate for greater adoption of DNSSEC in Canada and around the world. Implemented in Canada in 2013, DNSSEC is now operational in 64 jurisdictions globally.