.CA and Canadians

The double-digit growth experienced in the early days of domain registration has since stabilized. The industry has matured and organizations that were just moving online now have established their online identities.

The .CA domain continues to perform well, with over 2.3 million registrations under management. Canadians generally see .CA in a positive light and satisfaction with the services offered by CIRA rate highly. .CA held 32 per cent market share within Canada compared to market share for 53 per cent for .com, the closest competitor. The pace of growth of .CA has slowed somewhat (not as marked a decline as .COM, however).

New gTLDs have entered the Canadian market with significant fanfare, but the uptake has been slower than previously forecasted.

Canadian TLD Market Share Q2 2008 - Q2 2014

Source: ZookNIC 2014

.CA growth rate and registrations, 2008 to 2014

Source: ZookNIC 2014

Domain preference for personal use

Canadians have a strong affinity for the .CA domain and report a significant preference for using .CA domains for personal use. This is a long-term trend, remaining stable since 2009.

Source: CIRA Tracking Research, March 2014

Domain preference for business use

Decision makers in small and medium sized enterprises in Canada also report a preference for the .CA domain over .com. Both .CA and .com have remained stable in their preference numbers year-over-year.

Source: CIRA Tracking Research, March 2014

Domain preference by activity

Canadians continue to prefer to use .CA for activities that involve exchanging personal information, such as banking and accessing government services. This is likely due to the perception that the .CA domain is safe secure and stable.

Source: CIRA Tracking Research, March 2014

Canadian Internet users' brand attributes for .CA

A majority of Canadians associate the .CA domain with Canadian business, reinforcing Canadians’ preference for doing business with businesses using a .CA.

Source: CIRA Tracking Research, March 2014

The .CA domain continues to perform well, with over 2.3 million registrations under management The .CA domain continues to perform well, with over 2.3 million registrations under management

New gTLDs have entered the Canadian market with significant fanfare, but the uptake has been slower than previously forecasted New gTLDs have entered the Canadian market with significant fanfare, but the uptake has been slower than previously forecasted

.CA and Canadian businesses

The strong association between .CA and Canadian businesses is important for companies looking to brand themselves as truly Canadian.

The growing number of gTLDs entering the market in Canada may not have the same degree of geographic signification that Internet users assign to .CA.

Canadian Internet users may be comfortable with the World Wide Web, but they are also steadfast in their support of local business. Seventy-seven per cent of Canadian Internet users support Canadian businesses whenever possible, and 64 per cent agree that Canadian businesses should use .CA. The majority also said they prefer to use .CA websites because they know they are Canadian.


.CA and Canadian businesses

Canadian Internet users support Canadian businesses

More than seven in ten Canadian Internet users prefer to support Canadian businesses whenever possible.

Internet users turn to .CA to identify Canadian websites.

Source: .CA Tracking Research. March, 2014

How important is it for Canadians to have .CA?

85 per cent of Canadians agree that that the .CA domain is important for Canada. There has been some softening in their perception, with fewer Canadians stating that it was “very important”.

Source: CIRA Tracking Research, March 2014

CIRA’s research shows that .CA makes a good choice for businesses that wish to have an online presence. In fact, more than 70 per cent of online Canadians say that they prefer to support Canadian businesses, whenever possible. And, two thirds of Canadians believe that Canadian businesses and organizations should use .CA websites.

More than half of all Canadians prefer .CA websites over .COM ones because they know .CA is Canadian, again likely due to .CA’s attributes of safety and security.

.CA and customer satisfaction

CIRA continues to focus on building positive relationships with the domain industry in Canada. The experience of both registrars and registrants is critical to the success of .CA and CIRA continues to learn from this data and improve how the organization does business.

.CA has a high level of customer satisfaction that has grown between 2009 and 2014. Further, the likelihood of renewing a .CA domain is very high at 78 per cent of domain registrants and 100 per cent of registrars would recommend .CA. 96 per cent of registrars are satisfied with CIRA’s customer support organization.

.CA Registrant customer satisfaction

2009 2010 2011 2012 2013 2014
Satisfaction index score* 73% 75% 79% 73% 84% 78%
Likelihood of renewing
(% very likely or likely)
95% 95% 98% 95% 97% 96%
Likelihood of recommending
(% likely or likely)
77% 77% 79% 75% 84% 78%

Source: CIRA Tracking Research, March 2014

.CA Registrar customer satisfaction

2009 2010 2011 2012 2013 2014
Satisfaction index score* 76% 98% 90% 92% 99% 96%
Likelihood of recommending
(% very likely or likely)
93% 93% 96% 100% 100% 100%

Source: CIRA Tracking Research, March 2014

Decision makers in small and medium-sized enterprises in Canada report a preference for the .CA domain over .com Decision makers in small and medium-sized enterprises in Canada report a preference for the .CA domain over .com

More than seven in 10 Canadian Internet users prefer to support Canadian businesses whenever possible More than seven in 10 Canadian Internet users prefer to support Canadian businesses whenever possible

Eighty-five per cent of Canadians agree that the .CA domain is important for Canada Eighty-five per cent of Canadians agree that the .CA domain is important for Canada

The Domain Name System

The Domain Name System (DNS) is a critical piece of Internet infrastructure, matching user-friendly domain names (like cira.ca) with its computer-friendly Internet protocol address (like 192.228.29.1).

CIRA’s DNS handled an average of 800 million queries per day from April to October 2014. DNS query numbers, although interesting, can spike based on denial of service attacks or an influx of spam and comparisons year-over-year are largely meaningless.

It is important to note that the .CA domain is an extremely narrow slice of overall global Internet activity. Last year, Google reported that their public DNS processed over 70 billion requests per day.

Average daily DNS queries by month

Source: CIRA Internal Data

The .CA DNS handled an average of 800 million queries per day from April to October 2014 The .CA DNS handled an average of 800 million queries per day from April to October 2014

IPV6

.CA Web Sites Reachable by IPv6

The next generation Internet protocol, called IPv6, provides exponentially more addresses – about 340 undecillion (340,​282,​366,​920,​938,​463,​463,​374,​607,​431,​768,​211,​456) addresses. With IPv6, the Internet will be able to accommodate new devices added to it. The ability to expand is critical at this point in the Internet’s ongoing development and .CA has made strong progress towards IPV6 adoption.

Source: CIRA Internal Data

DNSSEC

CIRA continues to advocate for greater adoption of DNSSEC in Canada and around the world. Implemented in Canada in 2013, DNSSEC is now operational in 64 jurisdictions globally.

ccTLD DNSSEC status, 2013

Source: The Internet Society DNSSEC Deployment Maps. Note that these maps are generated by the Internet Society each Monday. Interested readers can subscribe to the latest map by email here.