82% of Canadians have made an online purchase in the last 12 months.33
Canadians are embracing online shopping, purchasing everything from clothing to travel packages. Computers remain the most common way Canadians get online to shop, but going online via a mobile phone in order to shop is on the rise. The following data shows some of the trends in Canadians’ online shopping behaviour.
Types of devices used to make online purchases in the last 12 months:34
About 1/4 of Canadians who have made an online purchase in the last 12 months have purchased music, movies/video/TV.