E-commerce trends in Canada

 82% of Canadians have made an online purchase in the last 12 months.33

Canadians are embracing online shopping, purchasing everything from clothing to travel packages. Computers remain the most common way Canadians get online to shop, but going online via a mobile phone in order to shop is on the rise. The following data shows some of the trends in Canadians’ online shopping behaviour.

Types of devices used to make online purchases in the last 12 months:34

Computer 88%
Tablet 26%
Mobile 36%
TV 1%

Mobile phone usage for online purchases

The use of mobile phones to make online purchases has tripled since 2014.

Source: CIRA research March 2017

Most common items purchased online in the last 12 months:

Clothing and apparel
56%

Flights or travel packages
55%

Household goods
41%

Books
40%

Show or game tickets
40%

Electronics
34%

Government services
34%

Other goods/products
31%

Source: CIRA research March 201735

About 1/4 of Canadians who have made an online purchase in the last 12 months have purchased music, movies/video/TV.