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This simple logic model is a tool to help you think about how Goals, Activities and Outcomes are all connected. Please look at the descriptions and examples below to help you plan and describe your project.


What do you want to accomplish?

Describe the changes you hope will occur: your goal or desired outcome.

Use action-oriented words:

  • Improve
  • Reduce
  • Enhance
  • Expand
  • Decrease
  • Prevent
  • Maintain

For example,

  • Increase in the number of youth who participate in digital learning activities in their communities
  • Increased access to the Internet by a community group

Activities / Outputs

How will you accomplish it?

List the tasks or things you will produce to achieve your goal.

Describe activity or products/service produced

  • Conduct
  • Deliver
  • Facilitate
  • Promote
  • Train
  • Create
  • Build

For example,

  • Facilitate an information session for youth about how to develop an internet app for a community service
  • Develop new computer curriculum and train educators

Outcomes (Performance Indicators)

How will you know you’ve accomplished it?

Identify things that will show you are achieving the results and having the impact you are planning.

Use indicator or description words:

  • Quantitative
    • Numbers
    • Percentages
  • Qualitative
    • Perceptions
    • Feelings
    • Attitudes

For example,

  • 75% of youth report engaging in digital learning activities in their communities
  • 100 participants in a workshop feel the skills learned will assist them with a job search

Here is another way to look at it:

CIP_performance indicators_en


Impact is the long-term change you see after having carried out your project. Outcomes are how you can see the impact. An example of impact is “seniors are better able to connect with people using the Internet”.