With Canada’s 150th year upon us, what better time to celebrate and reflect on what being Canadian is all about! In this exciting talk that will have your heart swell with Canadian pride, Terry defines the social, economic and cultural fabric of Canadians and our brands. He will explore how, as Canadians, we perceive each other and how our brands are perceived internationally. Known for his branding and advertising expertise, Terry will share the importance of your personal and business brands and how you, as a Canadian, can leverage the Internet to your advantage.
Terry began his career in radio and then went on to become an award-winning copywriter for a number of Toronto advertising agencies. He created campaigns for many of the top brands in the country, including Labatt, Molson, Bell and The Hudson's Bay Company. In 1990, Terry co-founded Pirate Radio & Television.
When Terry's not creating advertising, he’s talking about it as the host of the award-winning CBC Radio One/Sirius Satellite/WBEZ Chicago radio show, “Under The Influence,” which was the follow-up to the hit series, “The Age of Persuasion.”
Terry has co-written a best-selling book called The Age of Persuasion: How Marketing Ate Our Culture, published by Knopf. His latest best-selling book, titled "This I Know: Marketing Lessons From Under The Influence", also published by Knopf, is available now in book stores.