Using .CA to communicate local expertise

“I started this business around the same time that I became a Canadian citizen. Becoming Canadian was a powerful experience, so it was natural that I chose a .CA even though a .com was available.”

Jacob Buurma is the founder of Vibrant Content, a design and communications company that helps charities make positive impacts around the world.

“Charities are often so busy doing their work they lose sight of communicating their story. Before long their website grows stale, their logo becomes lifeless, and their message fails to get across,” he said.

Choosing a .CA for Vibrant Content’s online home has helped the company stand out against American competitors who might not understand the Canadian market.

“Over the years, I’ve seen a lot of Americans come north to provide communications consulting or even to run charities. Some are a good fit, but many have a one-size-fits all approach to Canada and miss important cultural differences.”

.CA domains are reserved for individuals or businesses with a Canadian connection. As a result, Buurma says vibrantcontent.ca immediately communicates local expertise and familiarity with Canada to prospective clients.

“My business is rooted in Canada and the majority of the charities and businesses I work with are in British Columbia and Ontario. Using a .CA signals that I have an inside knowledge of Canadian charities and their unique needs.”

Buurma says he has also seen the .CA domain benefit client relations beyond Canadian borders.

“The Canadian flag is a respected symbol throughout the world. This strong reputation spills over to the .CA domain and brings with it a degree of trust in working with international clients. It’s similar to sewing a Canadian flag on your backpack before trekking across Europe."


CIRA’s mission is to develop .CA as a key public resource for all Canadians by fostering stable, secure and trusted .CA domain name services. Get online with your very own .CA today.

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